✨ The Hidden Cost of Food Waste in India: FreshTik’s Approach to Saving Fruits, Vegetables, Water, and the Climate ✨

Food waste comes at a massive price—globally, it costs the economy $940 billion each year. In India, these losses impact everyone, from farmers and small businesses to everyday households.

Breaking Down the Costs of Food Waste

Wasting food isn’t just about losing the product itself. Here’s what’s at stake:

• Labor: Farmers and workers invest countless hours growing food that often never gets consumed.

• Resources: Every wasted fruit or vegetable means lost water, fertilizers, energy, and transportation—critical resources in India’s climate and economy.

• Opportunity: Each discarded crop could have nourished someone in need, increasing food security for millions.

What Businesses Can Do—The FreshTik Way

• Smarter Inventory Management: FreshTik’s shelf-life extension technology helps businesses track freshness and significantly reduce spoilage.

• Partnering for Good: Businesses can use FreshTik’s solutions to maintain produce quality and donate unsold items to food banks, ensuring good food reaches those who need it.

• Workforce Education: Training staff in food handling and storage—bolstered by FreshTik’s tips and tools—creates awareness and better practices at every step.

For Indian families, cutting food waste means stretching grocery budgets and reducing environmental impact. With FreshTik, both businesses and consumers can turn losses into gains—for society, the planet, and future generations.